When it comes to branding and advertising, MG Road, Kochi is a prime spot for advertisers. The commercial importance along with travel connectivity makes it an important spot for leading brands to indulge in any kind of advertising activity from OOH to metro station, pillar branding etc.
With a distance of just around 4 km, Mahatma Gandhi (MG) Road, Kochi is one of the busiest and expensive places in Kerala. One of the most commercial high streets of Kochi, the boundaries of the MG Road Kochi to its south is at Venduruthy Bridge at Thevara and north at Madhava Pharmacy Junction where it intersects with the Banerji Road. The current MG Road of Kochi owes its origin to Robert Bristow,the Chief Engineer of British India who designed a new road for transferring cargo between the mainland and the new port island. He conceived it as a seventy feet road and it was called as the same when it was opened to the public in 1925. Later it became a part of NH 47. The road was later handed over to Cochin Corporation which renamed it as MG Road in 1972.
Today, MG Road Kochi is a bustling place with several famous retail stores, hospitals, banks, leading hotels, malls and multiplexes. One of the largest shipbuilding and maintenance facilities in India- Cochin Shipyard is also located in MG Road besides the state run Kairali Handicraft Emporium and Khadi Gramodyog Bhavan. There are also plenty of national and international lifestyle brands at MG Road Kochi.
When it comes to outdoor advertising at MG Road Kochi, there are enormous possibilities for advertisers. Even though the rates are among the highest, the possibility of better reach and target audience prompt advertisers to put up different ooh campaigns here. Since it is a place bustling with business, the number of people are always high on the roads. Centre Square, one of largest shopping malls in Kerala is also located at MG Road Kochi. For film enthusiasts there are plenty of theatres and one multiplex starting from the famous Padma, Kavitha and Cinepolis located in this 4 km stretch of road.
For tourists who are longing for a pleasant stay at Kochi there are several options from five star hotels to budget hotels. The Woods Manor, Hotel Abad Plaza, Harbour View Residency, Yuvarani Residency, Grand Hotel, The International Hotel, Woodlands Hotel,The Avenue Regent, Travancore Court are some of the few hotels that are in MG Road and closer to it. Ibis Hotel opened just a few months back is the newest entry. The number of rooms and guests who stay at these hotels also add up the possibilities of advertiser to depend on outdoor advertising.
The Woodlands junction at MG Road is known for the number of jewellery stores located. Many top jewellery stores have their shop at this junction. In fact the entry to MG Road from Banerji Road is marked with a jewellery shop. Bhima, Josco, Chungath, TBZ, Tanishq, Malabar Gold & Diamonds, Kirtilals Diamond Jewellery are a few to name. The advantage of people choosing to shop at MG Road Kochi is that everything is available at this part without much travelling. For those marriage parties taking jewellery, clothes, apparels or dining out, everything is nearby. Many prominent textile shops have their branch at MG Road Kochi like Seematti, Jayalakshmi, Parthas, Milan Design, Chennai Silks apart from the outlets of different national and international brands.
The connectivity to MG Road Kochi is also another factor. The KSRTC bus stand is located a few metres away from MG Road Kochi. Many private buses have regular service along the route. Kochi Metro is also there for passengers until Maharajas College Ground. Ernakulam Boat Jetty and Marine Ground is not far from MG Road Kochi.
Almost all leading brands try to place their advertisement in MG Road Kochi considering the importance of the road. It is the best way to announce the presence of their brand. Competitive brands will go a step ahead and try their hand in several means to increase their brand presence. However OOH or billboards seem to top when it comes to branding activities at MG Road Kochi. As a proven media, billboards is also the best media to reach the masses. Since Kochi Metro passes through MG Road, the metro pillars are also much sought after for branding activities. Innovative metro pillar branding activities are sure to catch the attention of all the commuters. The presence of KSRTC bus station, the large number of private buses plying through the MG Road and private vehicles also contribute in increasing the reach of advertising on metro pillars.