Jewellery major Joyalukkas has roped in Bollywood actress Kajol as brand ambassador for its India as well as overseas operations. The actress, who has completed 25 years in the film industry, will endorse the jewellery brand in FY18-19.
Joyalukkas has also decided to invest Rs 600 crore in the current fiscal to expand its retail footprint in India, where it is expecting to increase its turnover by 18.87% in the current financial year to Rs 8,000 crore. Joyalukkas had clocked a turnover of Rs 13,000 crore in FY17 from its Indian and overseas operations. Talking to ET, Joy Alukkas, chairman of Joyalukkas Group said: "Kajol has been in the industry for 25 years and is regarded as a trusted name in the entertainment wo ..
Though Alukkas did not share the cost of roping in Kajol as the brand ambassador, he said that the total budget for marketing and promotion has been pegged at Rs 200 crore. The Kerala-based jewellery major has 66 stores in India and 64 in the overseas markets with major presence in the Gulf countries. "We will set up 15 new stores in metros and major cities in India, each measuring 3,000 square feet. There is enough growth opportunities in India even after introduction of 3% GST on ..