To say that Facebook is popular would be a blatant understatement today. With more than 1.18 billion active users, it is the most happening forum in the world today. So it’s not surprising that a business or a brand can get a much needed boost with a Facebook presence
A lot has changed since Facebook first entered the marketing scene. Today, Facebook, arguably the world’s largest social network can do things that we could not have imagined ten years back, including hosting 360 degree videos, sell products through a chatbot or serve as a top news source, to name a few. Facebook has quite literally changed social media interaction and it wouldn’t be an exaggeration to say that it remains on top of the game even during an age when technology changes and improves every second of every day. It’s not just the sheer number of people but the amount of attention that Facebook owns. Globally, an average user spends at least 50 minutes per day on Facebook, directly or indirectly. For many, Facebook is the internet; that being said; is your business taking full advantage of it? The first step in that process is to have an active Facebook Page which is nothing but a public presence similar to a personal profile but allows fans to ‘like’ your business, brand, celebrity, cause or organisation. People who have subscribed or ‘liked’ a Facebook page can receive content updates from the Page on their News Feed, while the business can raise brand awareness, deploy and track advertising, collect detailed audience insights and chat with users that seek customer service. If you are building a Facebook page just to check one more thing off of your branding ‘to-do’ list, then think again. True Facebook marketing can only work if you have a consistent and long-term commitment to the goal. Before talking about publishing the content and boosting a post with advertising, let’s talk about the setup process.
When you take the initiative to boost your business on Facebook, make sure you create a page instead of a personal profile. Pages look similar to a profile page but show specific information applicable to a business, anFacebook has changed social media interaction and it wouldn’t be an exaggeration to say that it remains on top of the game even during an age when technology changes and improves every day
If you want your Facebook business page to be successful then your focus should be on increasing the number of ‘likes’ on your page and your posts. Even if you launch new products, drive sales or collect leads, your business page becomes a complete success when the number of people who subscribe to your page increases. You might be tempted to simply buy them. There are several external service providers that help you boost your likes. However, the reality remains that most of these likes could be sourced from fake accounts or compromised accounts which hold an even bigger risk. Don’t forget that not every Facebook post shows up on the News Feed, when Facebook decides on what should be included, and the algorithm focuses on engagement rates. Over time, the lack of likes and comments on your posts in comparison to the number of page likes you have can prevent the content from being visible. If the long term effect of a poor engagement rate isn’t enough to discourage you, then keep in mind that Facebook can shut down the page without warning if they notice suspicious behaviour. So the question remains, how can you get likes without risking your page being shut down? Keep in mind that a potential subscriber needs to find something to appeal to their interests through your page, so make sure that the ‘about’ section of your page is filled with quality content. But don’t make the mistake of overloading it with keywords and technical jargon. All you have to do is include an overview of what the business offers, categories and a link to direct the customer to your website. Encourage your friends and associates to like the page and encourage them to share it with their own Facebook friends or include the link in their email signatures, especially if they are your colleagues.
Finally, be active on your page. The best method to gain Page likes is by building an engaging community. Post content that is helpful and entertaining so that your page subscribers will be encouraged to respond to them. Securing a Facebook like isn’t reserved for the initial setup of your page. You need to ensure that a consistent and long-term strategy is established so that you can add value to your followers.