To increase or protect your business reputation at an extremely low cost compared to traditional advertising marketing and PR the best option is to opt a brand ambassador
Your brand ambassadors become a strong independent force to provide third party validation of your brand. It increase your sales team’s reach and revenues, without increasing your headcount by enabling word of mouth via your brand advocates. They could be active promoters of your brand on various social channels such as Twitter, Face book, blogs, YouTube or even speakers at traditional events etc.
Brand Ambassadors also help out brands to reach out customers like as if posting replies to queries on forums or writing how to articles or detailed reviews of your products compared to the competition etc.
There are many cases where you need to use the celebrity to break out of a category clutter. At times celebrity endorsement is used to build credibility to the brand offer. Most experts concur that, when used judiciously, celebrity endorsements can be an effective strategy. According to Mohammed Khan, Chairman of Enterprise Nexus, “Using a celebrity by itself is not a bad idea provided it is done intelligently.” And there are many examples of good and bad use of celebrities.
Take Amitabh Bachchan, who has been used by some companies like Parker Pens and ICICI Home Loans remarkably well while some others have been unable to exploit his Big B status too well. Shah Rukh Khan’s endorsement of Hyundai i10 too seems to have worked well. Cricketers like Rahul Dravid for Castrol in an attempt to break out of the clutter, as well as have an image rub off of ‘dependability’ on to the brand.
By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. When it comes to hiring such an influential individual, you need to be absolutely sure that he or she knows your brand almost as well as you do. Your brand ambassador has to be passionate about the brand and able to connect with customers, especially millennial, on a somewhat personal level.
Malayalam ad industry nowadays uses the most celebrated person as their ambassadors so as to increaseCited in the media as one of the most attractive Indian celebrities, Dulquer Salman has also been recognised for his fashion style
Dulquer Salman who is also referred sometimes as “DQ”, made his acting debut in the 2012 action drama Second Show, for which he received the Filmfare Award for Best Male Debut. He received his first Filmfare Award for Best Actor nomination for his performance in Ustad Hotel (2012). After the commercial success of the comedy ABCD:American-Born Confused Desi (2013) and the romantic drama Neelakasham Pachakadal Chuvanna Bhoomi (2013), he appeared in the Tamil romantic comedy Vaayai Moodi Pesavum (2014). He followed it by starring in the ensemble romantic drama Bangalore Days (2014), which ranks among the highest-grossing Malayalam films.He achieved further success in Tamil cinema with Mani Ratnam’s critically and commercially successful romance O Kadhal Kanmani (2015). Subsequently, Salman garnered acclaim for portraying the title role in the 2015 romantic drama Charlie, winning him the Kerala State Film Award for Best Actor.
Cited in the media as one of the most attractive Indian celebrities, Dulquer Salman has also been recognised for his fashion style. He owns several entrepreneurship ventures and promotes various social causes.
He has also been involved in several social service activities. He has acted in a short film as part of the Kerala motor vehicle department’s safe riding campaign. He donated 150 items, including clothing, shoes, books, school supplies and crockery items, as a part ofKalidasan’s appearance in the ad of Diary Milk Bubbly had created much curiosity
DQ endorses various brands such as GIONEE which attempts to penetrate deeper into regional markets in India.It was in this attempt that Chinese smartphone maker Gionee signed up Dulquer Salmaan as its Kerala brand ambassador. Gionee, which already has Indian cricket captain Virat Kohli and Bollywood actor Alia Bhatt endorsing the brand, has been on a drive establishing customer connect across India.
Another group with which DQ associates is the Kerala-based Malabar Group, a world leader in gold business who selected Dulquer Salmaan as the brand ambassador for its reality arm – Malabar Developers. The announcement came as part of its aggressive pan-India plan to develop commercial and residential properties worth Rs.10,000 crore in the next five years. On roping in Dulquer as brand ambassador, Group plans to earn more credible customers as DQ being the most stylish and a highly talented and wholesome entertainer, who has a boy next door image. This exactly makes him the best brand face for Malabar Developers which wants to stay closer to the customers by providing the best in class and services.
Otto Shirts is another brand which features Dulquer Salman as brand ambassador in its Malayalam advert. The actor was seen wearing formals and casuals in multiple roles. The advert was beautiful and creative with Dulquer playing interacting with himself in various roles.
This star kid is the veteran in the list of brand ambassadors as he started to be an ambassador by appearing in an ad for Funskool Toys when he was 12. And well, being Mammootty’s son is pretty much eligibility perhaps.
Dulquer Salman’s wide acceptance in South India makes him an apt choice for brands to reach more consumers.He is also making his entry in Bollywood movie Karwaan along with Irrfan Khan, Kriti Kharbanda, and Mithila Palkar in supporting roles. Apart from this, he is also looking at his Telugu debut with Mahanati based on the life story of the legendary actress Savitri. Dulquer will be essaying Gemini Ganeshan’s role in the movie. As he expands his horizon, the brands are also happy to associate with him.
There are several other star kids who take the role of ambassadors as well in Malayalam film industry such as Kalidasan son of actor Jayaram who made his debut through a Tamil movie. Kalidasan’s appearance in the ad of Diary Milk Bubbly had created much curiosity. A lot of hype went around the Dairy Milk Bubbly advertisement girl, with people arguing their case that she is the prettiest one in the advertisement sector. But what many people in Kerala looked out on was the guy next to her. The cute guy next door is none other than the Malayalam actor Kalidas Jayaram who made his entry into Malayalam film industry as a child artist.
Thus for an ad, brand ambassadors are an essential participant and brand ambassadors shouldn’t be one who doesn’t have a rap with the audience but one who have a guy to next door image.