The market of sanitaryware in India is one of the largest with several brands competing for attention. Take a look at the top sanitaryware brands in Kerala
India’s fastest growing company in the segment, Cera is an undisputable market leader in Kerala. Keeping the needs of the modern customer in mind, Cera has got an extensive product portfolio that includes high end showers, steam cubicles, and whirlpools, besides sanitaryware and faucets. For customers looking for stylish products in a contemporary lifestyle, Cera is the first choice. Cera’s constant innovations have given several path breaking contributions to the industry. Some of its innovations have become benchmarks for the industry–like water-saving twinflush coupled WCs, 4-litre flush WCs, and one-piece WCs.
Advanced technology has been the forte of Cera. Its state-of-the-art manufacturing plant has been following the highest standards of quality with an emphasis on sustainability since its inception in 1980. Cera was also the first to use natural gas in its plant– the purest fuel that gives extra sheen on products. Production capacity of sanitaryware has raised from 2.70 million pieces to 3.0 million pieces per annum, Cera plans to maintain its leadership status in the industry, while catering to increasing demands with satisfaction.
Cera endeavours to provide complete bath solutions to its customers. Pursuing this objective, Cera has launched a range of elegant faucets, designed with style and expertise. A modern facility with latest machinery like automatic CNC machines & automatic polishing, the plant is equipped with superior technology manufactures the avant-garde collection of eco-friendly single lever faucets apart from the normal half turn & quarter turn faucets.
Parryware Roca India
Parryware Company was established as a part of EID parry in India. This is one of the Best Sanitary Ware Brands in India. The company introduced new trends and technologies to the sanitary ware industry. Parryware group expanded well after it’s over taking by Murugappa group. This is oldest sanitaryware manufacturing industry in India. The brand became very famous with its introduction of toilet suits, cistern and dual flush, antimicrobial surface etc. Staying true to five values- trust, practical, contemporary, value for money and youthful, the brand still enjoys a prominent position in customers looking out for quality bathroom products in India.
In 2007, Parryware entered collaboration with Roca of Spain and later in 2010 it was renamed as Roca Bathroom Products Private Limited. Currently Parryware is a brand name of Roca bathroom products in India. Recently they have announced a trademark change also to their logo. Parryware Roca is the first sanitaryware manufacturing in India to be awarded as a Super brand of India. The product range today consists of products such as seat covers, Bath Tubs, Closets, Basin, Conventina, Urinals, Partition, Traps, Lab Sink, Seat Covers and Electronic Flushing System.
Parryware Roca is known among the affluent classes with its long-backing tradition. However currently, its branding and network system lacks depth and can’t efficiently compete with other brands.
Jaquar group offers you world class brands, products, and ranges of sanitaryware. The company was founded in 1960 by NL Mehra with a vision to give the complete bathing solution for the customers. Jaquar products are known today for its high quality and design. Jaquar, Artize and Essco are the brands from the company serving different segments. The famous sanitaryware models are cubic, fusion, lyric, aria, fonte, solo, opal, etc.
Jaquar’s products are available across different countries with exclusive models of washroom elements including frameless and framed models, innovative flushing system and green initiative. The product range includes Jaquar wellness products, whirl pool, steam cabins, glass my spa, shower enclosures, frame less, semi framed, framed etc. water heater flushing system, lighting products, green initiative water saving products, wash basins, closets and urinals. Even though the brand has wide international presence, branding of sanitaryware in India is negligible and not reaching to customers.
Kohler, founded by John Michael Kohler in 1870’s is one of the best sanitaryware brands available in India.Apart from manufacturing various products for kitchen and bath, furniture and tile, this US based company is also involved in the production of engines and generators and managing golf and resort destination etc. Within a short time Kohler found a place in the sanitaryware field. Their products are known as stylish and qualified. Worldwide the company has got more than 50 manufacturing plants. In India, the manufacturing unit is located at Jhagadia, Gujarat with a capacity of around 1.5 million pieces per year. The products are known worldwide for maintaining high standard in quality.
Kohler transformed the sanitary ware business in India to a new level through its wide range of stylish types of products including bathroom sinks, artistic editions, commercial merchandise for bathrooms, etc. Kohler is planning to increase the capacity of its plant in India into double in near future. Currently it produces only premium range products including bathroom faucets, toilets and seats, bidets, bathroom sinks shower,bowls, tanks, lavatories, pedestals,urinals, furniture and storage. Kohler doesn’t deal with any Indian pan type products as the target of Kohler brands is on premium customers. Even though the brand dominates in the premium sector,customer awareness of the brand among the common men or middle class is very low.
Based in UAE, RAK Ceramics is one of the largest Ceramics’ brands in the world with an annual turnover of approximately US$1 billion. Specialising in Ceramic and gres porcelain wall and floor tiles and sanitaryware, RAK Ceramics produce 110 million sq m of tiles and 5 million pieces of sanitaryware per year at its 16 state-of-the-art plants across the UAE, India, Bangladesh and Iran. The products are available in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.
For the second quarter of this year, RAK Ceramics had recorded a net profit of Dh113.2 million that represents a strong year on year increase of 73 per cent compared to the same period last year and a quarter-on-quarter rise of 76 per cent. India continued its upward trajectory in the second quarter. Revenues grew four per cent at Dh76.6 million. The Indian subsidiary is studying the possibilities of acquiring 51 per cent JV equity stake in an outsourced manufacturing facility in Morbi, Gujarat.
RAK Ceramics is ISO 9001:2008 certified for its range of sanitaryware covering design, development, production and supply of Ceramics and porcelain floor and wall tiles, porcelain slabs and vitreous china bathware, including acrylic baths and shower bases, toilet seats and covers. RAK Ceramics is a pioneer in introducing hitech innovations that are a breakthrough in the industry. The company also won a number of international like ‘most innovative company’ and ‘Brand of the Year’ at the prestigious World Branding Awards 2015.
Other brands Somany, Sona Ceramic and Neycer Sanitaryware are the few important brands that are available in the market.